

Cristóbal Marroquín
Professional Profile
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Strategic & Digital Marketing
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Advertising / Brand Manager
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Graphic Design / Media / Copywriting
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Marketing Consultant / Teaching
Location: Guadalajara, Jalisco, México.
Contact: Email: xtobalo@icloud.com
Phone: +52 33 41.56.67.59
Resume
Professional Statement: I am a qualified and versatile professional capable of performing successfully in a wide range of areas in marketing, advertising, and communication. I consider myself a strategic leader with a clear vision and the ability to execute successful plans. My creative and innovative thinking constantly seeks new ways to improve the performance of the team and the company. I am an effective communicator who can build strong relationships with clients, colleagues, and collaborators. I work with creativity and proficiency in graphic design, web design, advertising materials, as well as content writing and editing. I consider myself a valuable asset to any company looking to grow and prosper in today's market.
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Professional Experience:
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Natural Stone Trading Company - Firenze Stone (2023-2024)
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Position: Marketing Manager
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Responsibilities and achievements:
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Led the marketing team, driving a 50% growth in online sales and a 25% increase in social media followers.
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Developed and implemented highly successful omnichannel advertising campaigns.
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Designed high-quality marketing and communication materials, including brochures, catalogs, presentations, and the website.
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Analyzed data and metrics to measure campaign performance and make strategic decisions.
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Generated innovative ideas for the sector and company processes.
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MONSTRUM ADS (2020-2022)
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Position: Marketing Manager
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Responsibilities and achievements:
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Managed successful marketing campaigns, improving the company's online presence and customer engagement.
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Developed innovative marketing strategies that led to significant sales growth.
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Conducted market research and analysis to identify new business opportunities.
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URBANA REVISTA (2006-2022)
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Position: Graphic Designer / Marketing Editor
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Responsibilities and achievements:
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Led graphic design projects and marketing strategy, ensuring effective brand consistency across all materials.
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Generated creative concepts that consolidated the visual identity of the magazine.
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Developed advertising campaigns that increased online visibility and audience engagement for various clients in the nightlife entertainment sector.
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Collaborated with social organizations and local businesses to develop effective content and advertising strategies.
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Skills in Strategic and Digital Marketing:
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Demonstrable experience in digital marketing with proven achievements.
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Ability to develop and implement effective marketing strategies.
Advertising / Brand Manager Skills:
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Experience in advertising and brand development.
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Creating memorable brand experiences.
Graphic Design / Media / Copywriting Skills:
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Creative graphic designer with knowledge in media production and web design.
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Experience in copywriting and creating engaging content.
Marketing Consultant / Teaching Skills:
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Marketing experience and passion for sharing knowledge.
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Skills to be a valuable marketing consultant and develop training programs.
Education:
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Universidad de Guadalajara (2012-14)
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Master's in Marketing
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Universidad de Guadalajara (2006-10)
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Bachelor's in Sociology
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Universidad de Occidente (2001-06)
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Design for Communication
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Skills and Competencies:
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Design Skills: Web design, animation, photography, digital illustration, video editing, motion graphics, branding, editorial design, infographics, image manipulation, storyboard creation.
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Marketing Skills: Market research, marketing strategy, communication and advertising, digital marketing, content management, data analysis, e-commerce, customer relations, product development, branding, sales, social media marketing.
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Project Management Skills: Project management, consumer psychology, international marketing, media and advertising, innovation and creativity, marketing automation, public relations, influencer marketing, SEO, consumer psychology.
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Graphic Design Skills: Logo creation, advertising design, POP material design, social media design, presentation design, podcast production, digital content management, product conceptualization.
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Software Proficiency:
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Adobe Suite: Photoshop, Illustrator, Premiere Pro, After Effects
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Others: Logic Pro X, Final Cut Pro
Languages:
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Spanish: Native
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English: Advanced
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French: Intermediate
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Digital Marketing Tools:
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Google Analytics, Google Ads, Meta Business Suite, Mailchimp.
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SEO and SEM: Keyword research, search engine optimization, pay-per-click (PPC) campaigns.
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Content Marketing: Content strategies, influencer marketing, video marketing.
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Email Marketing: List segmentation, email automation, analysis.
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Data Analysis: Data interpretation, report generation, key metrics analysis.
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