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Cristóbal Marroquín

Professional Profile

  • Strategic & Digital Marketing

  • Advertising / Brand Manager

  • Graphic Design / Media / Copywriting

  • Marketing Consultant / Teaching

Location: Guadalajara, Jalisco, México.

Contact: Email: xtobalo@icloud.com
Phone: +52 33 41.56.67.59

Resume

Professional Statement: I am a qualified and versatile professional capable of performing successfully in a wide range of areas in marketing, advertising, and communication. I consider myself a strategic leader with a clear vision and the ability to execute successful plans. My creative and innovative thinking constantly seeks new ways to improve the performance of the team and the company. I am an effective communicator who can build strong relationships with clients, colleagues, and collaborators. I work with creativity and proficiency in graphic design, web design, advertising materials, as well as content writing and editing. I consider myself a valuable asset to any company looking to grow and prosper in today's market.

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Professional Experience:

  1. Natural Stone Trading Company - Firenze Stone (2023-2024)

    • Position: Marketing Manager

    • Responsibilities and achievements:

      • Led the marketing team, driving a 50% growth in online sales and a 25% increase in social media followers.

      • Developed and implemented highly successful omnichannel advertising campaigns.

      • Designed high-quality marketing and communication materials, including brochures, catalogs, presentations, and the website.

      • Analyzed data and metrics to measure campaign performance and make strategic decisions.

      • Generated innovative ideas for the sector and company processes.

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  2. MONSTRUM ADS (2020-2022)

    • Position: Marketing Manager

    • Responsibilities and achievements:

    • Managed successful marketing campaigns, improving the company's online presence and customer engagement.

    • Developed innovative marketing strategies that led to significant sales growth.

    • Conducted market research and analysis to identify new business opportunities.

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  3. URBANA REVISTA (2006-2022)

    • Position: Graphic Designer / Marketing Editor

    • Responsibilities and achievements:

      • Led graphic design projects and marketing strategy, ensuring effective brand consistency across all materials.

      • Generated creative concepts that consolidated the visual identity of the magazine.

      • Developed advertising campaigns that increased online visibility and audience engagement for various clients in the nightlife entertainment sector.

      • Collaborated with social organizations and local businesses to develop effective content and advertising strategies.

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Skills in Strategic and Digital Marketing:

  • Demonstrable experience in digital marketing with proven achievements.

  • Ability to develop and implement effective marketing strategies.

Advertising / Brand Manager Skills:

  • Experience in advertising and brand development.

  • Creating memorable brand experiences.

Graphic Design / Media / Copywriting Skills:

  • Creative graphic designer with knowledge in media production and web design.

  • Experience in copywriting and creating engaging content.

Marketing Consultant / Teaching Skills:

  • Marketing experience and passion for sharing knowledge.

  • Skills to be a valuable marketing consultant and develop training programs.

 

Education:

  1. Universidad de Guadalajara (2012-14)

    • Master's in Marketing

  2. Universidad de Guadalajara (2006-10)

    • Bachelor's in Sociology

  3. Universidad de Occidente (2001-06)

    • Design for Communication

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Skills and Competencies:

  • Design Skills: Web design, animation, photography, digital illustration, video editing, motion graphics, branding, editorial design, infographics, image manipulation, storyboard creation.

  • Marketing Skills: Market research, marketing strategy, communication and advertising, digital marketing, content management, data analysis, e-commerce, customer relations, product development, branding, sales, social media marketing.

  • Project Management Skills: Project management, consumer psychology, international marketing, media and advertising, innovation and creativity, marketing automation, public relations, influencer marketing, SEO, consumer psychology.

  • Graphic Design Skills: Logo creation, advertising design, POP material design, social media design, presentation design, podcast production, digital content management, product conceptualization.

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Software Proficiency:

  • Adobe Suite: Photoshop, Illustrator, Premiere Pro, After Effects

  • Others: Logic Pro X, Final Cut Pro

Languages:

  • Spanish: Native

  • English: Advanced

  • French: Intermediate

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Digital Marketing Tools:

  • Google Analytics, Google Ads, Meta Business Suite, Mailchimp.

  • SEO and SEM: Keyword research, search engine optimization, pay-per-click (PPC) campaigns.

  • Content Marketing: Content strategies, influencer marketing, video marketing.

  • Email Marketing: List segmentation, email automation, analysis.

  • Data Analysis: Data interpretation, report generation, key metrics analysis.

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